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An Interesting Article About Nalli

Article taken from "The Economic Times",Written by Ravi Balakrishnan, TNN Oct 5, 2005, 12.06am IST

Nalli Chinnaswami Chetty more popularly known as Nalli is the stuff of contemporary legend. There's of course the story of a weaver with a single loom operating out of the temple town of Kanchipuram way back in the early 20th century, starting what would eventually become a Rs 350 crore multinational store chain with its own branded line of materials sold at Selfridges. But there are also several new chapters to the legend, spoken of with considerable delight by Dr Nalli Kuppuswami Chetti, the third generation entrepreneur who currently runs Nalli.One of his favourite tales about the store is the time a well-built foreigner strode through it, looked around and then headed to the exit without buying anything. Puzzled, Chetti accosted him only to find he was Thomas G Bata, (the chairman of Bata) who said he'd heard of the Nalli brand and while passing through Chennai, stepped in to see what it was all about. Friends and associates of Chetti speak of the time when, unable to satisfy a customer who wanted a high-end sari (in the price range of Rs 50,000), he sent the disappointed would-be buyer to competitor (and relative by marriage) Kumaran Silks. Many of Chetti's family members also have stores called Nalli, but the three-storey showroom that extends across two streets is the first destination for just about everybody — from shoppers to rickshaw drivers when asked to be taken to Nalli.

Location was of course something that Kuppuswami Chetti's grandfather, Chinnaswami Chetty was quick to grasp. He was a relatively small player in Kanchipuram — others in the town, many of them migrants from Kutch, owned as many as 2,000 looms each. He was, however, the first to move his store and residence to the main street on the way to the Perumal temple Saved the hassle of having to navigate the labyrinthine by-lanes of Kanchipuram, visitors to the town (who invariably had purchasing saris on their agenda) began to patronise Chetty in large numbers. Wedding saris became something of a speciality and Chetty found himself making frequent trips to Chennai to deliver orders, mainly to wealthy patrons in Mylapore. Chetti says of his grandfather, "The main principle was quality at the lowest possible price and delivering the sari on schedule."

A Complete Guide to Wear Sari Quick,Easy and Perfect

The easy and simple steps shown below will never go wrong...Try a few times if you're new...I'm confident just after a few trials, anyone can wear sari like a pro....Stop depending on others and tie your own sari today!!!!


Step A: Doing Pallu ( Muntaanai)

1. Tuck sari into the petticoat going around your waist once.

2.  Insert black plate of Sari Saheli into the petticoat.

3.  Grab end of pallu.

4. Wrap pallu over Tab1 to make first pleat.

5.  Make remaining 4-5 pleats on pink PLATES.

6.  Allign pleats to make remaining Pallu strip.

7.  Clip the Pallu Strip with both clips.

8.  Pull pleats down to remove from Sari Saheli

9.  Taking Pallu Strip behind your back, set Pallu in desired style.

10.Reuse one of the Clips to clip Pallu to the blouse.

11.Bring remaining sari to the front for Pleat (Kosuvam) setting.








Step B : Pin the Sari tightly 

1.  Bring remaining sari to the front for pleat (Kosuvam) setting.

2.  Pin the remaining sari that was brought forward tightly to petticoat as shown in the video.

Step C : Do Pleats using Sari Saheli

1. Holding all the PLATES up, bring the sari under all the plates.

2. Make pleats by wrapping sari around one of the 3 tabs as shown in the picture.

3. Make remaining pleats on pink PLATES

4. Clip the pleats.

5. Pull pleats down to remove

Step D : Rearrange the pleats

1. After making pleats with Sari Saheli, take the remaining sari that cannot be made pleat OR take the first pleat from top.

2. Make it little bit longer than the rest of  the pleats and tuck it back into the petticoat, just as shown in the video below.
3. Make last adjustments to sari to ensure pallu (muntaanai) is clipped well.

 

Congratulations, now you have learned to tie sari yourself perfectly ! Just bring Sari Saheli wherever you go because it's not good to leave your friend (Saheli) behind. With Sari Saheli, no more excuses to avoid sari anymore. 

Great Invention for Sari Wearing Women

I came across another beautiful review about Sari Saheli in http://harmony155.hubpages.com/hub/Sari-Saheli-A-device-to-aid-in-making-pleats-for-a-sari

The page describes how Sari Saheli can ease our sari wearing process. The author affirms that Sari Saheli can save a lot time in tying sari.

Wear sari perfectly with Sari Saheli and rock the functions!

Blouse Styles

Are you confused of blouse style to choose for your beautiful sari? Here comes the tips that can be helpful. This picture was taken from http://pinterest.com/pin/551409548096313161/

Sari for Dolls

I came across a website called http://www.dolldivine.com/sari-maker.php. This website is very interesting. It has many types of dolls and many ornaments available for the selected dolls. All we have to do is to choose a doll then dress it up as we like with options provided. This is really mine relaxing yet very creative. Check out varieties of doll and let your creativity go wild with the dolls.

Kajal Couture: My New Best Friend - The Sari Saheli

Kajal Couture: My New Best Friend - The Sari Saheli: If you have every worn a sari, you know how much of a pain it is to get dressed for an Indian event, most of the time you are already runnin...